Unilever is one of the largest consumer products companies worldwide, with Cycle Works which amounts at 46.5 billion Euros (2011 figures). Its products are sold in more than 190 countries. It produces more than 400 branded products in the fields of food, ice cream, the Home and Personal Care and Hygiene. 2 billion consumers in the world use at least one of Unilever product every day. Unilever invests annually about 90 million. Euro in CSR actions, and for the 13th consecutive year is situated in 1st place of Dow Jones Sustainability World Indexes for the Food Sector. The company employs over 171,000 people worldwide.
In December 2009, Unilever announced its new vision “to double the size of the company, while reducing its environmental footprint.”
In November 2010, the Unilever – consistent with the vision and global challenges – presented the Global Plan of Action for Sustainability (Unilever Sustainable Living Plan) announcing three major international commitments, by 2020:
- REDUCTION IN HALF THE ENVIRONMENTAL FOOTPRINT OF ITS PRODUCTS.
- SUPPLY OF 100% OF THE BASIC AGRICULTURAL MATERIALS FROM SUSTAINABLE SOURCES.
- HELP IN 1 BILLION PEOPLE TO IMPROVE HEALTH AND THE QUALITY OF LIFE.
In Greece, Unilever operates under the name ELAIS-UNILEVER HELLAS SA, having in its portfolio multitude of products in the fields of food, including Ice Creams ALGIDA-EVGA, the Home and Personal Care and Hygiene. It is the third largest company in non-durable consumer goods (excluding mineral oils), with an annual turnover in 2011 of 547.9 million. Euro. It operates in 26 product categories with about 1600 codes and is the No. 1 supplier to the retail, with “strong” presence in 35 different places into the Super Markets.
ELAIS-UNILEVER HELLAS SA cooperates with various scientific organizations and NGOs to promote local Sustainability practices and Corporate Social Responsibility initiatives.
In December 2010, Unilever acquired in Greece the Division of Personal Health Sara Lee (except Sanex), thus strengthening its position in the Greek market.
In 2011, ELAIS-UNILEVER HELLAS SA also acquired the historic Greek ice cream brand EVGA, thus occupying the leading position in the Greek ice cream market.
The ELAIS-UNILEVER HELLAS SA is a leader in 90% of the categories in which it operates. The best known and loved products include:
Olive and olive products: Altis, Elanthi
Margarines / spreads: Vitam Soft, Becel pro-activ, Altis Soft
Seed oils: Flora, Sol
Cubes, sauces, soups, ready meals: Knorr
Beverages of fruits and vegetables : Knorr Vie
Mayonnaises and dressings: Hellmann’s, Maille
Tomato products: Pummaro
Other foods: cream and bechamel sauce Carte d’Or
Ice cream Algida: Magic, Cornetto, Carte D ‘Or
Ice cream: Ben & Jerry’s
Ice cream EVGA: Scandal, Variete
Home & Personal Care and Hygiene:
House cleaners: Chlorine Klinex, Cif
Detergents and fabric softeners: Skip, OMO, Cajoline
Facial and body care products: Dove, Lux, Axe
Oral hygiene products: Aim
Hair Care: Ultrex, Sunsilk, Dove, Timotei
Deodorants: Axe, Rexona
Sara Lee products: Proderm, Fissan, Badedas
74 mil. Euros (2010 figures) of the total turnover of ELAIS-UNILEVER HELLAS SAbeyond the raw materials purchased by the Greek farmers, were returned to the community of our country, in the form of taxes to the State, benefits to employees, reserves for the company and donations-sponsorships.
The company employs a total of 800 workers and its Central Office ELAIS-UNILEVER HELLAS SA located in Maroussi. The company also has 3 factories in the area of Renti, Neo Faliro and Gastouni Ilias and two modern Distribution Centers and Storage in Renti and in Schimatari Viotias.